Intro Class with Ed on Monday and Wednesday 5pm. Sliding Scale!

Hi everyone! I am hosting a new Intro class every week at 5pm Monday and Wednesday! If you are interested, email me at So far, we have 3 people, but can fit up to 10. This is for those with little to no experience and this is a completely judgement-free, body-positive, safe space to learn. This class is also on a sliding scale. I don’t want price to stop anyone from getting into shape. Current asking rate is $15 per person. Once we get 5 or more people, asking rate goes down to $10 per person!
Thanks community for letting me help so many of you get better! I’ve been a face in this fitness movement for over a decade, and my favorite part of it is helping others!
-Ed Bauer

NewEthic welcomes New Yoga Instructor, Jennifer Scaringella!

The practice of yoga assists in balancing the body, mind, & spirit. Studies have shown yoga to have many benefits with consistent practice including reduction in stress & anxiety, as well as an increase in strength, stability, flexibility & mobility in the physical body.

NewEthic is happy to welcome Jennifer to our team!
Jennifer 2
Jennifer is a Certified 200 Hour Hatha Yoga Teacher and Usui Reiki Master.  Jennifer offers an energetic and safe environment to begin or deepen your yoga practice.  With an extensive background in weight loss, nutrition, and natural health Jennifer provides a complete approach for health and wellness.

Jennifer holds a Bachelor’s degree in Social Work. She served as a Child Advocate and Case Manager for domestic violence and sexual assault victims. After transitioning from social work to life coaching, Jennifer’s goal became to support women on their journey to a more fulfilling and healthy life. By incorporating nutrition, Usui Reiki, yoga, and meditation practices, Jennifer finds that her clients have a more holistic approach in their journey for optimal living and self-awareness. She is currently working on a Master’s degree in Natural Health and Healing to better serve her clients and students.


Jennifer currently offers yoga classes twice a week, as well as private sessions. 1st class is FREE!

Tuesdays 8:45PM (please note the new time change!)
Hella Relax Yoga for Mobility & Restoration. Come unwind after a long day of work, or stay after your group workout at NewEthic. This is the perfect class to unwind, stretch it out, and calm down before catching some Zzz’s.

Saturdays 1:00PM
Hella Yoga Fit for strength and flexibility! Are you wanting to build muscle, increase stability, flexibility, and reap all physiological benefits of yoga? This vinyasa class is for all levels. Modifications are available for each posture.


Feel free to contact Jennifer to get started!

NewEthic welcomes New Coach, Alex Lannon!

Hey all, Holly and I have welcomed a new coach to our team at NewEthic. Let me introduce you to Alex Lannon!

Alex Lannon

Alex of Fat Chance Coaching wants to live in a world where moving and nourishing your body has nothing to do with morality. As a Health at Every Size Personal Trainer and Health Coach, they focus on dynamic movement and functional fitness.

When they are not powerlifting, you can find them performing with their queer trans electro pop band GAYmous or cooking delicious vegan meals. As a long time activist and counselor, Alex is especially excited to work with LGBT clients, fat folks, vegans, punks, survivors, those in eating disorder recovery and anyone who feels alienated by the mainstream health and fitness movements. To find out how to get pumped and feel pumped, email Alex at

Follow on Instagram


Phone: 415.259.7029

Arnold Schwarzenegger wants you to Eat Less Meat!

Now Hiring Personal Trainers

We are now hiring Personal Trainers at NewEthic Strength & Conditioning in Oakland. Holly and myself, Ed, own the gym. We both coach various hours of the day, but we have room to bring on a few more trainers. We have 1500 square feet of space in the gym and a private courtyard to train others. Here is a comprehensive list of all the equipment we have as well as lots of pictures.

Let’s start out with our 14 foot wide freestanding Rogue Infinity Rig. It has four squat racks, and lots of Pull Up Bars at various heights. We are a fully Rogue Outfitted Facility so expect to see this brand a lot! There is also a bare steel Speal Bar in the center. Attached is the Rogue Glute Ham Developer attached to a Wags & Weights Doghouse/3 sided Plyometric Box. The green line on the wall is 9 feet high and the white line above it is 10 feet high for wallball shots.


We have lots of open space for metabolic drills and Olympic Weightlifting.


Over on the other side, we have a Rogue Yoke as well as an additional Pull Up Bar. We have 4 Rogue (5 total) Plyometric Boxes that can be turned over to make a 20″ Box, 24″ Box, and 30″ Box.


We have a Supplement Shop and 8 total Dynamax Medicine Balls. We have 2 of each at 8, 10, 14, 20 pounds.


We also have a Private Office for Consultations.


We have 4 Black Concept2 PM5 Rowers. We also have 2 Ropes for rope climbs.


We have a Rogue Gun Rack with 3 Rogue Castro Bars (45 pounds), 3 Rogue Bella Bars (33 pounds), and 3 Rogue Technique Bars (15 pounds).


We have 10 Jump Ropes for people 5’2″-6’4″ tall and assorted Rogue Superbands on a Rogue Wall Rack of course.


The Rogue or Apollo Brand Kettle Bells are 9, 18, 26, 35, 44, 53, and 70 pounds.


We have 1,345 pounds worth of weights. Here is the list:

8 x 45# Steel Plates
10 x 45# Rogue HiTemp Bumper Plates
10 x 25# Rogue HiTemp Bumper Plates
20 x 10# Rogue HiTemp Bumper Plates
10 x 5# Steel Plates
10 x 2.5# Steel Plates
2 sets of Rogue Fraction Plates at .25, .5, .75, and 1 pound


Here are a few more angles of the space.


We have 5 sets of TRX Suspension Trainers.


There are 10 PerformBetter Padded Mats for ground work. We also have 4 sets of the Bodylastics Band System at 3, 5, 8, 13, 19, 23 pounds. This system is great because you can replicate traditional cable pulley movements, such as tricep pressdowns and wide lat pulldowns. We have a rope attachment, close grip handles, cambered bar, and wide pulldown bar which can be used with this system. They can be anchored anywhere on the infinity rig so they can be used to perform transverse plane movements like wood chops as well. I also recently installed another high cable pulley station for consistent resistance pulldowns.


Ok, now a list of equipment on our equipment shelf:

10 x Rogue AbMats, 5 x SlingShot Bench Bands, 6 x SlingShot Hip Circles, BenchBlokz Bench Board, 2 of each Rogue SlamBalls 15, 20, 30, 40, Gymnastics Chalk, 2 x 10 pound Sledgehammers for tire hits, FatGripz, MobilityWod Supernova, 15′ Agility Ladder, Classic Biceps Blaster, Pulling Harness for Sled Drags, SpudInc Farmers Walk Handles and a Rogue Deadlift Jack


Up top, we have 2 x Rogue Matador Dip Bars, Rogue Safety Squat Arms, Rogue Landmine, 6 x Rogue Gymnastics Rings


Now on to the 65 foot Long Private Courtyard, and huge sliding doors, and puppies!

Here is a view from the front door.

We have two tires. One weighs around 300 pounds. The other is about 120 pounds. These are great for tire flips, hammer hits, tire jumps and jump overs, step ups, and assisted pushups. They are very versatile for such a simple piece of equipment.


We also have the Rogue Westside Butcher Sled. We have 3 smaller Rogue E35 sleds that work great for rope sled pulls.


Ok, on to the Dumbbell Rack. We have Rubber Hex Dumbells at 5-50 pounds, as well as 75 and 100 pounds.



Here is another view of this side of the gym. Of course we have a California flag because you know, Oakland. We have 20 cubbies for people to put their personal belongings when they come in.


Here you will find 10 Black Foam Rollers, a Rumble Roller, and a TriggerPoint Therapy Roller.


We also have the complete set of Kelly Starret’s MobilityRx Posters for quick referencing.


Here are the 2 sets of 40 foot Battle Ropes and 2 Lifeline Power Wheels for easy ideas for small group training.


Here is another quick idea of a circuit with Incline Dumbell Press, Parrellete Dips, Russian Twists, and Kettlebell Swings. The workout ideas are literally endless with this space.


A few other pieces of equipment not necesarily pictured are Lacrosse Balls and PVC Pipes for Mobility, a Cambered Barbell, 2 pairs of Parrelettes, 2 x Rogue Incline Benches, and 2 x Rogue Flat Utility Benches.


Ok guys, this is a comprehensive list of all the equipment we currently have. We may be getting a treadmill and a stairclimber soon as well. If you are interested in being a Personal Trainer here, or simply working out here, email me at to schedule a time to come in. Thanks for following along!


Get Ready for the NewEthic Beginners Course starting Monday April 4th

April Course

Starting Monday April 4th, Ed Bauer will be offering the next NewEthic Beginners Course. The price for the 8 session Course is $100. Also, because he wants to help as many people as possible, he is offering this course as:

Buy One, Get One Free! That means You and a Friend can get one month of coaching for $100!


The Beginners Course meets 2 times a week for 4 consecutive weeks and class size is limited to 8 people. All classes last one hour. The schedule is as follows:

7pm Monday April 4th 

7pm Thursday April 7th

7pm Monday April 11th 

7pm Thursday April 14th 

7pm Monday April 18th 

7pm Thursday April 21st 

7pm Monday April 25th 

7pm Thursday April 28th


The NewEthic Beginners Course is designed for any individual who wants to improve their physical fitness. In this class, you will be exposed to our movement curriculum in a small group format. Movement techniques will be drilled. You will also experience a progressive introduction to the intensity levels that are inherent in advanced training. Expect to learn how to squat, deadlift, bench, run, row, jump rope, lunge, dip, pull up, push up, sit up, wall ball, kip, clean, jerk, and snatch all under the watchful eye of an experienced coach. No prior experience is necessary and all levels are welcome. This class is ideal if you are interested in:

-weight loss and improved body composition
-increased strength and endurance
-knowledge of sports nutrition
-increased stamina, speed, and flexibility
-improved agility, balance, and coordination


The movement curriculum is sequential and attendance to all sessions is recommended. If you are not able to make all the classes, a make up class can be scheduled for up to two missed classes. To make your reservation for April, please make a $100 payment through PayPal to Once payment is received, Ed will send you a confirmation email with specific instructions for the first day. Please include the name of the two individuals attending in the notes. This course will be held at NewEthic Strength & Conditioning in Oakland. The address is 606 E 11th St. Oakland, CA, 94606

Thanks and we look forward to working with you!

Now Seeking Personal Trainers in Oakland


Personal Trainer Post

NewEthic Strength and Conditioning is seeking experienced personal trainers. We are a 1,500 square foot training facility fully outfitted with Rogue Fitness equipment including barbells, bumper plates, bands, TRX and everything in between, located just five blocks southeast of Lake Merritt in Oakland. Our facility includes large open garage doors, as well as a semi private courtyard that is perfect for tire flips, sled work, yoke walks, and other fun, outdoor workouts. We coach goal oriented, functional fitness that includes Cross Training, Powerlifting, and Weight Lifting styles.


As a trainer here you must have (CPR) and (AED) certification, degree in Kinesiology, Exercise Fitness or related field or an approved Fitness Certification such as: CrossFit L-1, L-2, or L-3, ACSM, ACE, IFPA, NASM, NCSF, NESTA, NETA, NFPT, NSCA as well as one year of experience, and your own client base to train. You must also have a positive attitude, and be comfortable maintaining the non judgmental, inclusive, supportive community. Also, please be clear, that you will work as an independent business within the greater gym, work with and bring in your own people, and simply pay 30% to the house. To apply please email your resume with your experience, and certifications, as well as an introduction including why you think this would be a good fit for you to NEWETHICSTRENGTH@GMAIL.COM. Note – This is for Bay Area Local coaches only who wish to work out of our Oakland location. Also, we are a dog friendly facility. Feel free to learn more at Thank you so much for your time and interest, we very much look forward to meeting you and possibly adding you to our community!